The Journal of Business Research (JBR) is a reputable, peer-reviewed academic journal published by Elsevier that provides a platform for scholarly research in all areas of business and management. It publishes original research articles that contribute to the understanding and advancement of business theory and practice, with topics ranging from marketing and strategy to consumer behavior and international business. Aimed at academics, practitioners, and policymakers, JBR is known for its methodological rigor, practical relevance, and high citation impact, making it a well-regarded source in the global research community.

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